from fog to flow
A quiet truth about running your business
You didn't start this to get stuck in the weeds
Founding a business built on your knowledge, expertise and care takes heart. But when you're juggling client delivery with content plans, tech, strategy and just getting paid—it’s easy to lose your spark.
And right now, with the world feeling uncertain in so many ways, that load can feel heavier than usual.
▪️ Maybe you’re trying to do it all yourself.
▪️ Maybe you’re unsure where to invest your energy.
▪️ Maybe you’re just tired.
You’re not doing anything wrong. This is simply what it looks like when you feel you need to carry too much alone.
Common signs you might be carrying too much
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Drowning in too many small decisions, not enough space for big-picture thinking
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Uncertainty around what to invest in—or avoid
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Losing your spark or second-guessing yourself more than usual
These are signs it’s time for a reset. Not a reinvention. Just a breath, a bit of space, and someone to help you gently sort through what’s next and to lend a hand getting things done.
THE POWER OF 6
I have one simple service that I offer to my clients: renwable blocks of six hours of focussed support at a cadence that works for you.
The bridge that you need
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Coaches are brilliant at mindset—but sometimes you just need to get stuff done.
I offer the listening ear, the thinking space and have the operational expertise to help turn ideas into action.
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Virtual Assistants are great at following direction—but sometimes you don’t know what direction to give. I help you figure out what matters before you waste time and money on things that you don't.
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Just right support: You don’t need a full-time COO—you just need someone who gets it. I’ve supported founders through all kinds of business 'weather'. I know when to zoom out, when to dive in and when to hold the umberella.
Clarity. Calm. Confidence in your next steps
Hey, I'm Abby. It's great to meet you
I created The Business Navigator for founders who are deeply committed to their work, but who are finding it hard to carry everything alone.
Maybe you’ve got more ideas than time. Maybe the back end of your business has become overwhelming. Maybe you are finding it hard to navigate through the global fog that seems to hang heavier than it once did. This is all where I can come in.
My practical approach combines consultancy and relationship-building with efficient operations, creating space for both action and deep thinking.
Southampton UK, my home for my working life, has very much shaped who I am and how I work: the industrial heritage of hard work and getting stuff done alongside the contemplative environment and space to breathe and think that its water and outdoor spaces provide. It's also a city that gets serious work done without taking itself too seriously - I've been told there's some paralells there too.
My clients like how I can give a big picture perspective and keep an eye on the detail. I don’t just keep things moving—I help you move with intention.
Sounds good? Give me a call or drop me an email. Want to learn a little more about my background and methodology, you can do that here
Testimonials
“Abby grabs the reigns of stuff and doesn’t let go until it’s done, and done well. She is organised yet flexible, detailed and big picture, serious about business and great fun to work with."
Georgina Woudstra MCC, Author & Founder of Team Coaching Studio
"We felt she went the extra mile in understanding the highly complex nature of the product, asking the right questions and offering suggestions. This is something that we appreciated the most - she became an extension of the team"
Evguenia Demenko, Sales & Marketing Director
“Abby looks to actively find solutions and I would not hesitate to recommend her."
Caroline Sumners, award winning marketing mentor
“Abby grabs the reigns of stuff and doesn’t let go until it’s done, and done well. She is organised yet flexible, detailed and big picture, serious about business and great fun to work with."